A Brazilian startup that makes technological menstrual products consulted Stratega to
review and strengthen its business strategy with a view to increasing its growth and
generating even more impact on society.
- Impact Compass
- Insights Radar
- Strategic Portfolio
- Valeu Realisation Roadmap
- Paradoxes
- Customer Insights
- Core Competences
- Business Models
- Competitors Outlook
Not used
- Risks & Assumptions
- Migration Maps
opportunity and approach
AGILITY TO PLAN AND INNOVATE
Preparing a strategic plan is the crucial moment when a company challenges itself,
thinks outside the box and identifies medium- and long-term opportunities for its
business. This is why, despite being an evolving start-up and operating in the market
since 2016, the founder sought Stratega’s support to build a strategy in an agile way
that would direct the company through clear avenues for growth.
The project took place over 2 work sprints and 2 labs (online and face-to-face),
totalling 45 days. With the mentoring and support of Stratega’s consultants, the
company’s leaders went through the entire journey of the IDeA framework
methodology to create a new strategic narrative for the business, synthesise
opportunities for reinvention, build a portfolio of new products and define the
initiatives to put the plan into practice.
results
STRATEGY FOR IMPACT AND GROWTH
The strategy journey guided by Stratega not only solidified the brand’s core purpose, but also
created a growth portfolio with a view to achieving a turnover target of R$1 billion in 5 years from
the core business and three new growth avenues.
With new business opportunities established and actions targeted, the startup found it easier to
attract investors and put into practice one of the strategic areas identified in the project: the
commercialisation of its products in a large pharmacy chain (white label).
Wow, now you have a Ferrari!